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Business (and life) has so many sales elements but last week I witnessed a masterclass in the sales process, even if some of it was comical. From the ‘no way will I be buying’ through to a message to ask my Accountant the best way to buy!
How does that happen, especially as I’ve studied sales & knew what was happening at every step?
To many, sales is a science & from the moment we were offered a free family breakfast (with 4 kids that’s a real incentive) +50% off of resort fees, we were tempted into the process.
The relaxed chat with a ‘host’ who happens to be from your country & the ‘get to know you’ session finishing several hours later (with lunch included) had me constantly saying…’I’ll think about it but I won’t be buying today’!
This ended with me meeting the boss & boss’s boss before being offered a deal that seemed too good to be true.
I didn’t buy but can see why some would sign up on the spot. Even if I miss the best deal in the world, the pressure sell simply doesn’t work for me.
The resort was amazing but surely that’s not how business should be done, especially when families are parting with huge sums? I’ll always question this type of approach.
For me, it’s about trust & solutions without the pressure.